Founder · Marmalade

Surojit Bhattacharya

Co-founder of Marmalade, an alcoholic beverages company based in New Delhi.

Co-founderNew DelhiAlcoholic Beverages
Founded
2025
New Delhi, India
Raised to date
$630K
1 round on record
Latest round
Seed
$0.63M · September 2026

About

Surojit Bhattacharya is Co-founder of Marmalade, an alcoholic beverages company based in New Delhi, founded in 2025. Marmalade's most recent disclosed round was a funding round of $0.63M in September 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2025
Marmalade
Alcoholic Beverages · New Delhi · Active

Marmalade is a New Delhi drinks company building spirits aimed at younger legal-drinking-age Indian consumers, founded in 2025 by Udit Mediratta and Surojit Bhattacharya. Its first brand, Brightside Craft Whiskey, launched in Pune in January 2026 and is positioned as 'Not Your Father's Whiskey', blending malts and grain spirits with botanicals to reduce the burn, bitterness and aftertaste that make whiskey an acquired taste. It is produced in partnership with Amrut Distilleries and its master blender Ashok Chokalingam, and retails at ₹1,750 for 750ml in Maharashtra, in a mass premium band the

Funding
September 2026Seed$0.63MAshok Chokalingam (Amrut Distilleries), Robert Sellares (Don Q Rum), Ishank Gupta (ex-AB InBev), Sujeet Mitra and Ganesh Iyer (H5 Investments, Malt Society Arabia), Srikanth Iyer and Tanuj Choudhry (HomeLane), Rajat Varma (Lohum)
Company profile →1 round on record

Journey with Marmalade

2 milestones
  1. 2025Founded

    Founded by Udit Mediratta and Surojit Bhattacharya, with Bhattacharya covering finance and strategy, to build spirits for younger legal-drinking-age Indian consumers rather than reworking heritage brands.

  2. Jan 2026Milestone

    Launches Brightside Craft Whiskey in Pune, developed with Amrut Distilleries and master blender Ashok Chokalingam. In its first 90 days it sells 18,600 bottles for ₹66.5 lakh, reaches over 85% distribution coverage, and reports more than 70% of third-month sales coming from repeat buyers.

Also building Marmalade

UMUdit MedirattaCo-founder→

Coverage

1 story
Funding · 9 Sept 2026 · 7 min read
Exclusive: Marmalade Raises ₹6 Crore Selling Whiskey Where It Keeps ₹358 of a ₹1,750 Bottle