Rosada is a Kolkata-based direct-to-consumer children's lifestyle brand selling personalised bags, bedding, travel accessories, décor and everyday utility products for babies and young children. It designs and manufactures in-house and sells mainly through its own website alongside FirstCry, Amazon and Myntra.
About
Shalu Agarwal is Co-founder of Rosada, a d2c company based in Kolkata, founded in 2014. Rosada's most recent disclosed round was a Shark Tank India (5% equity) of ₹1.25 crore in 2026.
Company
Journey with Rosada
- Jun 2026Funding
Shilpa Shetty Kundra makes an undisclosed strategic investment in the brand, following its ₹1.25 Cr Shark Tank India deal at a ₹25 Cr valuation. Read the story →
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Quick answers
Who is Shalu Agarwal?
Shalu Agarwal is a Co-founder of Rosada, a d2c company based in Kolkata, founded in 2014.
Who founded Rosada?
Rosada's founders and leadership on record at StartupFox are Shalu Agarwal and Bhupesh Agarwal.
How much funding has Rosada raised?
Rosada has raised ₹1.3 crore across 1 disclosed round on record. The latest was a Shark Tank India (5% equity) of ₹1.25 crore in 2026, with Shark Tank India Season 5 investors.
Where is Rosada based?
Rosada is headquartered in Kolkata, West Bengal, India.
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