Founder · Phab

Ankit Chona

Co-founder & Hocco Group of Phab, a d2c company based in Mumbai. Also building Hocco.

Co-founder · Hocco GroupMumbaiD2C
Founded
2022
Mumbai, Maharashtra, India
Raised to date
$6M
2 rounds on record
Latest round
Pre-Series A
$4M · Jun 2026

About

Ankit Chona is Co-founder & Hocco Group of Phab, a d2c company based in Mumbai, founded in 2022. Phab's most recent disclosed round was a Pre-Series A of $4M in Jun 2026. Ankit is also linked to Hocco on StartupFox.

Compiled from StartupFox records · updates as coverage is published

Companies

Est. 2022
Phab
D2C · Mumbai · Active

Phab is an Indian protein snack brand founded by nutritionist Gayatri Chona alongside Ankit Chona of the Hocco ice cream group. It sells protein bars, ready-to-drink shakes and calorie-efficient snacks through e-commerce, quick commerce and offline modern and general trade, with roughly half its business coming from offline channels.

Funding
Jun 2026Pre-Series A$4MOTP Ventures and Chona Family Office (co-leads)
Apr 2025Seed$2MOTP Ventures (lead), Capri Global, Sim&San, angel investors
Company profile →2 rounds on record
Hocco
FMCG · Ahmedabad

Hocco is an Ahmedabad-based ice cream brand from the Chona family, which previously built Havmor. It runs its own cold-chain and manufacturing infrastructure end to end, selling character-led premium ice creams across a fast-expanding multi-state distribution network.

Funding
Apr 2026Series C₹100 croreSauce.vc (lead, existing investor)
Company profile →1 round on record

Also building Phab

Coverage

2 stories

Quick answers

Who is Ankit Chona?

Ankit Chona is a Co-founder & Hocco Group of Phab, a d2c company based in Mumbai, founded in 2022. Ankit Chona is also associated with Hocco.

Who founded Phab?

Phab's founders and leadership on record at StartupFox are Gayatri Chona and Ankit Chona.

How much funding has Phab raised?

Phab has raised $6M across 2 disclosed rounds on record. The latest was a Pre-Series A of $4M in Jun 2026, with OTP Ventures and Chona Family Office (co-leads).

Where is Phab based?

Phab is headquartered in Mumbai, Maharashtra, India.

What has StartupFox reported about Ankit Chona?

StartupFox has published 2 stories naming Ankit Chona; the most recent is “Phab Raises $4 Million in Pre-Series A Funding Co-Led by OTP Ventures and Chona Family Office”.

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Sources & updates

This profile is compiled by the StartupFox desk from company announcements, regulatory filings and our own reporting. If this is you, you can verify it with LinkedIn and edit it.

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