Founder · Phab

Ankit Chona

Co-founder & Hocco Group of Phab, a d2c company based in Mumbai. Also building Hocco.

Co-founder · Hocco GroupMumbaiD2C

Founded

2022

Mumbai, Maharashtra, India

Raised to date

$6M

2 rounds on record

Latest round

Pre-Series A

$4M · Jun 2026

About

Ankit Chona is Co-founder & Hocco Group of Phab, a d2c company based in Mumbai, founded in 2022. Phab's most recent disclosed round was a Pre-Series A of $4M in Jun 2026. Ankit is also linked to Hocco on StartupFox.

Compiled from StartupFox records · updates as coverage is published

Companies

Est. 2022

Phab

D2C · Mumbai · Active

Phab is an Indian protein snack brand founded by nutritionist Gayatri Chona alongside Ankit Chona of the Hocco ice cream group. It sells protein bars, ready-to-drink shakes and calorie-efficient snacks through e-commerce, quick commerce and offline modern and general trade, with roughly half its business coming from offline channels.

Funding

Jun 2026Pre-Series A$4MOTP Ventures and Chona Family Office (co-leads)

Apr 2025Seed$2MOTP Ventures (lead), Capri Global, Sim&San, angel investors

Company profile →2 rounds on record

Hocco

FMCG · Ahmedabad

Hocco is an Ahmedabad-based ice cream brand from the Chona family, which previously built Havmor. It runs its own cold-chain and manufacturing infrastructure end to end, selling character-led premium ice creams across a fast-expanding multi-state distribution network.

Funding

Apr 2026Series C₹100 croreSauce.vc (lead, existing investor)

Company profile →1 round on record

Also building Phab

GCGayatri ChonaCo-founder→

Coverage

2 stories

Funding · 4 Jun 2026 · 2 min read

Phab Raises $4 Million in Pre-Series A Funding Co-Led by OTP Ventures and Chona Family Office

Funding · 18 Apr 2026 · 2 min read

Hocco Raises ₹100 Crore in Series C Round Led by Sauce.vc to Scale Manufacturing