Marmalade is a New Delhi drinks company building spirits aimed at younger legal-drinking-age Indian consumers, founded in 2025 by Udit Mediratta and Surojit Bhattacharya. Its first brand, Brightside Craft Whiskey, launched in Pune in January 2026 and is positioned as 'Not Your Father's Whiskey', blending malts and grain spirits with botanicals to reduce the burn, bitterness and aftertaste that make whiskey an acquired taste. It is produced in partnership with Amrut Distilleries and its master blender Ashok Chokalingam, and retails at ₹1,750 for 750ml in Maharashtra, in a mass premium band the
1StartupFox story
2025Founded
Alcoholic BeveragesSector
Sept 2026Latest coverage
Funding
Marmalade has raised $630K across 1 disclosed round, most recently a Seed in September 2026.
$630KRaised
SeedLatest round · September 2026
1Event
Chart appears once 2 more funding rounds are recorded — below that a chart shows less than the table does.
September 2026Seed$630KAshok Chokalingam (Amrut Distilleries), Robert Sellares (Don Q Rum), Ishank Gupta (ex-AB InBev), Sujeet Mitra and Ganesh Iyer (H5 Investments, Malt Society Arabia), Srikanth Iyer and Tanuj Choudhry (HomeLane), Rajat Varma (Lohum)
Investor roster
Every disclosed backer and how often they've written a cheque — repeat names are the strongest conviction signal on the cap table.
New · Latest leadAshok Chokalingam (Amrut Distilleries)1 round · 2026
Ishank Gupta (ex-AB InBev)1 round · 2026
Malt Society Arabia)1 round · 2026
Rajat Varma (Lohum)1 round · 2026
Robert Sellares (Don Q Rum)1 round · 2026
Srikanth Iyer and Tanuj Choudhry (HomeLane)1 round · 2026
Sujeet Mitra and Ganesh Iyer (H5 Investments1 round · 2026
Aggregated automatically from the disclosed rounds above.
Founded by Udit Mediratta and Surojit Bhattacharya, with Bhattacharya covering finance and strategy, to build spirits for younger legal-drinking-age Indian consumers rather than reworking heritage brands. ↗
Jan 2026 · milestone
Launches Brightside Craft Whiskey in Pune, developed with Amrut Distilleries and master blender Ashok Chokalingam. In its first 90 days it sells 18,600 bottles for ₹66.5 lakh, reaches over 85% distribution coverage, and reports more than 70 ↗
September 2026 · funding
Seed — $630K, led by Ashok Chokalingam (Amrut Distilleries).
The rest of Marmalade's profile is free
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Marmalade is a New Delhi drinks company building spirits aimed at younger legal-drinking-age Indian consumers, founded in 2025 by Udit Mediratta and Surojit Bhattacharya. Its first brand, Brightside Craft Whiskey, launched in Pune in January 2026 and is positioned as 'Not Your Father's Whiskey', blending malts and grain spirits with botanicals to reduce the burn, bitterness and aftertaste that make whiskey an acquired taste. It is produced in partnership with Amrut Distilleries and its master blender Ashok Chokalingam, and retails at ₹1,750 for 750ml in Maharashtra, in a mass premium band the
Who founded Marmalade?
Marmalade is associated with Udit Mediratta, Surojit Bhattacharya.
How much funding has Marmalade raised?
Marmalade has raised $630K across 1 disclosed round. The most recent was a $630K Seed in September 2026.
Who are Marmalade's investors?
Disclosed investors in Marmalade include Ashok Chokalingam (Amrut Distilleries), Robert Sellares (Don Q Rum), Ishank Gupta (ex-AB InBev), Sujeet Mitra and Ganesh Iyer (H5 Investments, Malt Society Arabia), Srikanth Iyer and Tanuj Choudhry (HomeLane), Rajat Varma (Lohum).
What is the latest news on Marmalade?
The most recent StartupFox coverage is “Exclusive: Marmalade Raises ₹6 Crore Selling Whiskey Where It Keeps ₹358 of a ₹1,750 Bottle” (9 September 2026). All stories are listed on this page.
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