Founder · SuperMush

Alli Schaper

Co-founder & CEO of SuperMush, a functional wellness company based in United States.

Co-founder · CEOUnited StatesFunctional Wellness
Founded
2022
United States
Raised to date
$3M
1 round on record
Latest round
Series A
$3M · October 2026

About

Alli Schaper is Co-founder & CEO of SuperMush, a functional wellness company based in United States, founded in 2022. SuperMush's most recent disclosed round was a Series A of $3M in October 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2022
SuperMush
Functional Wellness · United States · Active

SuperMush is a US functional wellness brand founded in 2022 by Alli Schaper and Brian Friedman, making supplements built on nootropics, adaptogens and functional mushrooms, including shilajit, creatine and lion's mane gummies, and positioning itself as a premium functional supplement brand for active lifestyles. It sells in more than 2,000 US stores, including over 1,000 Target stores added in the past year and Sprouts, as well as through its own website and Amazon. Its earlier backers include founders of brands such as Hu Kitchen, Zumba and Vega. In October 2026 it raised a $3 million Series

Funding
October 2026Series A$3MNDude Labs (lead)
Company profile →1 round on record

Journey with SuperMush

2 milestones
  1. 2022Founded

    Founded by Alli Schaper and Brian Friedman to build functional supplements around nootropics, adaptogens and functional mushrooms.

  2. 2026Milestone

    Expands into more than 1,000 Target stores within a year, reaching over 2,000 US retail doors including Target and Sprouts alongside its website and Amazon.

Also building SuperMush

BFBrian FriedmanCo-founder→

Coverage

1 story
Funding · 6 Oct 2026 · 5 min read
India's NDude Labs Leads $3M in SuperMush, Betting on Both Ends of the Supplement Aisle

Quick answers

Who is Alli Schaper?

Alli Schaper is a Co-founder & CEO of SuperMush, a functional wellness company based in United States, founded in 2022.

Who founded SuperMush?

SuperMush's founders and leadership on record at StartupFox are Alli Schaper and Brian Friedman.

How much funding has SuperMush raised?

SuperMush has raised $3M across 1 disclosed round on record. The latest was a Series A of $3M in October 2026, with NDude Labs (lead).

Where is SuperMush based?

SuperMush is headquartered in United States.

What has StartupFox reported about Alli Schaper?

StartupFox has published 1 story naming Alli Schaper; the most recent is “India's NDude Labs Leads $3M in SuperMush, Betting on Both Ends of the Supplement Aisle”.

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Sources & updates

This profile is compiled by the StartupFox desk from company announcements, regulatory filings and our own reporting. If this is you, you can verify it with LinkedIn and edit it.

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