Founder · Boldfit

Aasshna Guptaa

Co-founder of Boldfit, a sports & fitness company based in Bengaluru.

Co-founderBengaluruSports & Fitness
Founded
2018
Bengaluru, India
Raised to date
$55M
2 rounds on record
Latest round
Series B
$42M · October 2026

About

Aasshna Guptaa is Co-founder of Boldfit, a sports & fitness company based in Bengaluru, founded in 2018. Boldfit's most recent disclosed round was a Series B of $42M in October 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2018
Boldfit
Sports & Fitness · Bengaluru · Active

Boldfit is a Bengaluru sports and fitness brand founded in 2018 by Pallav Bihani, with co-founder Aasshna Guptaa, which began with a small loan and two yoga mats and grew through online marketplaces and its own website selling inexpensive fitness essentials. It now offers more than 400 products across apparel, footwear, fitness equipment, nutrition supplements and accessories, covering sports including basketball, cycling, football, volleyball, badminton and cricket, and says it serves more than 2 crore customers a year. It has been profitable, reporting operating revenue of ₹304 crore and pro

Funding
October 2026Series B$42MBharat Value Fund (lead), Bessemer Venture Partners
November 2024Series A$13MBessemer Venture Partners (lead)
Company profile →2 rounds on record

Journey with Boldfit

2 milestones
  1. 2018Founded

    Founded in Bengaluru by Pallav Bihani on a small loan with two products, both yoga mats, selling through online marketplaces and its own website.

  2. Oct 2026Milestone

    Reaches more than 400 products across apparel, footwear, equipment, nutrition and accessories and more than 2 crore customers a year, and begins investing in nationwide retail, manufacturing and acquisitions.

Also building Boldfit

PBPallav BihaniFounder · CEO→

Coverage

1 story
Funding · 12 Oct 2026 · 5 min read
Boldfit Raises ₹400 Crore to Take a Profitable Online Brand Into Stores and Factories

Quick answers

Who is Aasshna Guptaa?

Aasshna Guptaa is a Co-founder of Boldfit, a sports & fitness company based in Bengaluru, founded in 2018.

Who founded Boldfit?

Boldfit's founders and leadership on record at StartupFox are Pallav Bihani and Aasshna Guptaa.

How much funding has Boldfit raised?

Boldfit has raised $55M across 2 disclosed rounds on record. The latest was a Series B of $42M in October 2026, with Bharat Value Fund (lead), Bessemer Venture Partners.

Where is Boldfit based?

Boldfit is headquartered in Bengaluru, India.

What has StartupFox reported about Aasshna Guptaa?

StartupFox has published 1 story naming Aasshna Guptaa; the most recent is “Boldfit Raises ₹400 Crore to Take a Profitable Online Brand Into Stores and Factories”.

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Sources & updates

This profile is compiled by the StartupFox desk from company announcements, regulatory filings and our own reporting. If this is you, you can verify it with LinkedIn and edit it.

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