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SuperMush

Functional WellnessUnited States

SuperMush is a US functional wellness brand founded in 2022 by Alli Schaper and Brian Friedman, making supplements built on nootropics, adaptogens and functional mushrooms, including shilajit, creatine and lion's mane gummies, and positioning itself as a premium functional supplement brand for active lifestyles. It sells in more than 2,000 US stores, including over 1,000 Target stores added in the past year and Sprouts, as well as through its own website and Amazon. Its earlier backers include founders of brands such as Hu Kitchen, Zumba and Vega. In October 2026 it raised a $3 million Series

1StartupFox story
2022Founded
Functional WellnessSector
Oct 2026Latest coverage

Funding

SuperMush has raised $3M across 1 disclosed round, most recently a Series A in October 2026.

$3MRaised
Series ALatest round · October 2026
1Event
Chart appears once 2 more funding rounds are recorded — below that a chart shows less than the table does.
October 2026Series A$3MNDude Labs (lead)

Leadership

ASAlli SchaperCo-founder · CEOBFBrian FriedmanCo-founder

The SuperMush journey

2022 · founded
Founded by Alli Schaper and Brian Friedman to build functional supplements around nootropics, adaptogens and functional mushrooms. ↗
2026 · milestone
Expands into more than 1,000 Target stores within a year, reaching over 2,000 US retail doors including Target and Sprouts alongside its website and Amazon. ↗
October 2026 · funding
Series A — $3M, led by NDude Labs (lead).

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Latest on SuperMush

Funding
India's NDude Labs Leads $3M in SuperMush, Betting on Both Ends of the Supplement Aisle
6 OCT 2026 · 5 MIN READ

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Frequently Asked

What is SuperMush?

SuperMush is a US functional wellness brand founded in 2022 by Alli Schaper and Brian Friedman, making supplements built on nootropics, adaptogens and functional mushrooms, including shilajit, creatine and lion's mane gummies, and positioning itself as a premium functional supplement brand for active lifestyles. It sells in more than 2,000 US stores, including over 1,000 Target stores added in the past year and Sprouts, as well as through its own website and Amazon. Its earlier backers include founders of brands such as Hu Kitchen, Zumba and Vega. In October 2026 it raised a $3 million Series

Who founded SuperMush?

SuperMush's founders and leadership on record at StartupFox are Alli Schaper and Brian Friedman.

How much funding has SuperMush raised?

SuperMush has raised $3M across 1 disclosed round. The most recent was a $3M Series A in October 2026.

Who are SuperMush's investors?

Disclosed investors in SuperMush include NDude Labs (lead).

What is the latest news on SuperMush?

The most recent StartupFox coverage is “India's NDude Labs Leads $3M in SuperMush, Betting on Both Ends of the Supplement Aisle” (6 October 2026). All stories are listed on this page.

Sources & updates

This profile is compiled by the StartupFox desk from company announcements, regulatory and exchange filings (RoC/MCA, NSE/BSE) and our own reporting. 0 of 1 funding round links to a named source.

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