Sugar Cosmetics is a Mumbai beauty and personal care brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee, IIM Ahmedabad alumni and a married couple, with Singh as chief executive and Mukherjee as chief operating officer. It began online-first with colour cosmetics formulated for Indian skin tones and climate, and expanded into physical retail through more than 200 exclusive outlets across 50 cities and roughly 50,000 retail touchpoints in 550 cities. Its portfolio spans long-wear lipsticks, face and eye products, and sub-brands including SUGAR POP, Quench Botanics and ENN Beauty. Reve
3StartupFox stories
2015Founded
Beauty & Personal CareSector
Sept 2026Latest coverage
Funding
Sugar Cosmetics has raised $70M across 3 disclosed rounds, most recently a Series D7 in September 2026.
$70MRaised
Series D7Latest round · September 2026
3Events
Series D7September 2026reported
$15M
InvestorsA91 Partners
Valuation
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September 2026Series D7$15MA91 Partners
May 2022Series D$50ML Catterton (lead), Elevation Capital, A91 Partners, India Quotient
FY25Equity round$4.3MAnicut Capital (lead)
Investor roster
Every disclosed backer and how often they've written a cheque — repeat names are the strongest conviction signal on the cap table.
Latest leadA91 Partners2 rounds · since 2022
Elevation Capital1 round · 2022
India Quotient1 round · 2022
L Catterton (lead)1 round · 2022
Anicut Capital (lead)1 round ·
Aggregated automatically from the disclosed rounds above.
Equity round — $4.3M, led by Anicut Capital (lead).
FY25 · milestone
Records its first revenue contraction since founding, falling about 20% to ₹404 crore while net loss nearly doubles to ₹135 crore. The company later closes a reported 30-40% of the stores it had opened. ↗
2015 · founded
Founded in Mumbai by Vineeta Singh and Kaushik Mukherjee, IIM Ahmedabad alumni and a married couple, as an online-first colour cosmetics brand formulated for Indian skin tones and climate. ↗
May 2022 · funding
Series D — $50M, led by L Catterton (lead).
May 2022 · funding
Raises a $50 million Series D led by L Catterton at a peak valuation of around ₹3,000 crore, and begins an aggressive expansion into physical retail. ↗
September 2026 · funding
Series D7 — $15M, led by A91 Partners.
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Sugar Cosmetics is a Mumbai beauty and personal care brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee, IIM Ahmedabad alumni and a married couple, with Singh as chief executive and Mukherjee as chief operating officer. It began online-first with colour cosmetics formulated for Indian skin tones and climate, and expanded into physical retail through more than 200 exclusive outlets across 50 cities and roughly 50,000 retail touchpoints in 550 cities. Its portfolio spans long-wear lipsticks, face and eye products, and sub-brands including SUGAR POP, Quench Botanics and ENN Beauty. Reve
Who founded Sugar Cosmetics?
Sugar Cosmetics's founders and leadership on record at StartupFox are Vineeta Singh and Kaushik Mukherjee.
How much funding has Sugar Cosmetics raised?
Sugar Cosmetics has raised $70M across 3 disclosed rounds. The most recent was a $15M Series D7 in September 2026.
Who are Sugar Cosmetics's investors?
Disclosed investors in Sugar Cosmetics include A91 Partners, L Catterton (lead), Elevation Capital, India Quotient, Anicut Capital (lead).
What is the latest news on Sugar Cosmetics?
The most recent StartupFox coverage is “Mokobara Raises ₹170 Crore, and Only ₹91 Crore of It Is in the Filings” (6 September 2026). All stories are listed on this page.
Sources & updates
This profile is compiled by the StartupFox desk from company announcements, regulatory and exchange filings (RoC/MCA, NSE/BSE) and our own reporting. 0 of 3 funding rounds link to a named source.
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