Vineeta Singh

Co-founder & CEO of Sugar Cosmetics, a beauty & personal care company based in Mumbai.

Co-founder · CEOMumbaiBeauty & Personal Care

Founded

2015

Mumbai, India

Latest round

Series D7

₹144.5 crore · September 2026

About

Vineeta Singh is Co-founder & CEO of Sugar Cosmetics, a beauty & personal care company based in Mumbai, founded in 2015. Sugar Cosmetics's most recent disclosed round was a funding round of ₹144.5 crore in September 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2015

Sugar Cosmetics

Beauty & Personal Care · Mumbai · Active

Sugar Cosmetics is a Mumbai beauty and personal care brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee, IIM Ahmedabad alumni and a married couple, with Singh as chief executive and Mukherjee as chief operating officer. It began online-first with colour cosmetics formulated for Indian skin tones and climate, and expanded into physical retail through more than 200 exclusive outlets across 50 cities and roughly 50,000 retail touchpoints in 550 cities. Its portfolio spans long-wear lipsticks, face and eye products, and sub-brands including SUGAR POP, Quench Botanics and ENN Beauty. Reve

Funding

September 2026Series D7₹144.5 croreA91 Partners

May 2022Series D$50ML Catterton (lead), Elevation Capital, A91 Partners, India Quotient

FY25Equity round₹41 croreAnicut Capital (lead)

Company profile →3 rounds on record

Journey with Sugar Cosmetics

3 milestones

FY25Milestone
Records its first revenue contraction since founding, falling about 20% to ₹404 crore while net loss nearly doubles to ₹135 crore. The company later closes a reported 30-40% of the stores it had opened.
2015Founded
Founded in Mumbai by Vineeta Singh and Kaushik Mukherjee, IIM Ahmedabad alumni and a married couple, as an online-first colour cosmetics brand formulated for Indian skin tones and climate.
May 2022Funding
Raises a $50 million Series D led by L Catterton at a peak valuation of around ₹3,000 crore, and begins an aggressive expansion into physical retail.

Also building Sugar Cosmetics

KMKaushik MukherjeeCo-founder · COO→

Coverage

2 stories

Funding · 4 Sept 2026 · 5 min read

Sugar Cosmetics Raises ₹144 Crore at a Quarter of Peak, and Its Own Valuer Says Why

Founders · 4 Apr 2026 · 3 min read

Vineeta Singh — Turned down ₹1 Crore salary at 23. 2 failed startups. Zero cosmetics experience. → Built Sugar Cosmetics into a ₹4,100 Crore brand across 45,000+ retail outlets.