Founder · XYXX

Yogesh Kabra

Co-founder & Director of XYXX, an apparel & innerwear company based in Surat.

Co-founder · DirectorSuratApparel & Innerwear
Founded
2017
Surat, India
Team
501–1000
XYXX Apparels Private Limited

About

Yogesh Kabra is Co-founder & Director of XYXX, an apparel & innerwear company based in Surat, founded in 2017.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2017
XYXX
Apparel & Innerwear · Surat · 501–1000 people · Active

XYXX is an Indian direct-to-consumer men's innerwear and comfort wear brand and DaMENSCH's closest competitor by scale. Founded in Surat in 2017 by Yogesh Kabra with ₹50 lakh of his own capital, built around Lenzing MicroModal fibre, it reported operating revenue of ₹187 crore in FY25, up 46% year on year, with net loss narrowed 28% to ₹25.5 crore. Its expense-to-revenue ratio of 1.16 compares with 1.51 at DaMENSCH, and it held current assets of ₹161 crore against DaMENSCH's ₹66 crore. Its backers include Sauce.vc, DSG Consumer Partners and Amazon's Smbhav Venture Fund.

Company profile →Profile

Journey with XYXX

2 milestones
  1. May 2017Founded

    Founded in Surat by Yogesh Kabra with ₹50 lakh of his own capital, after he returned from the United States and could not find men's innerwear he wanted to buy. Built around Lenzing MicroModal, a beech-pulp fibre softer and more absorbent than cotton.

  2. Feb 2025Funding

    Closes a Series C round, taking total funding to about $38.8 million across 10 rounds from investors including Sauce.vc, DSG Consumer Partners and Amazon's Smbhav Venture Fund.

Also building XYXX

SGSiddhartha GondalCo-founder→

Coverage

1 story
D2C · 24 Sept 2026 · 4 min read
betterhood Has Raised ₹11.5 Crore For Preventive Pain Care, Led By Sauce

Quick answers

Who is Yogesh Kabra?

Yogesh Kabra is a Co-founder & Director of XYXX, an apparel & innerwear company based in Surat, founded in 2017.

Who founded XYXX?

XYXX's founders and leadership on record at StartupFox are Yogesh Kabra and Siddhartha Gondal.

Where is XYXX based?

XYXX is headquartered in Surat, India.

What has StartupFox reported about Yogesh Kabra?

StartupFox has published 1 story naming Yogesh Kabra; the most recent is “betterhood Has Raised ₹11.5 Crore For Preventive Pain Care, Led By Sauce”.

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Sources & updates

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