XYXX is an Indian direct-to-consumer men's innerwear and comfort wear brand and DaMENSCH's closest competitor by scale. It reported operating revenue of ₹187 crore in FY25, up 46% year on year, with net loss narrowed 28% to ₹25.5 crore. Its expense-to-revenue ratio of 1.16 compares with 1.51 at DaMENSCH, and it held current assets of ₹161 crore against DaMENSCH's ₹66 crore.
1StartupFox story
2017Founded
Apparel & InnerwearSector
Sept 2026Latest coverage
Financials
Revenue and profit after tax as filed with the Registrar of Companies.
Total expenses ₹217 crore, including ₹99 crore raw materials, ₹50 crore advertising and ₹26 crore employee benefits. Expense-to-operating-revenue ratio 1.16. Current assets ₹161 crore.
XYXX is an Indian direct-to-consumer men's innerwear and comfort wear brand and DaMENSCH's closest competitor by scale. It reported operating revenue of ₹187 crore in FY25, up 46% year on year, with net loss narrowed 28% to ₹25.5 crore. Its expense-to-revenue ratio of 1.16 compares with 1.51 at DaMENSCH, and it held current assets of ₹161 crore against DaMENSCH's ₹66 crore.
Who founded XYXX?
XYXX is associated with Yogesh Kabra, Siddhartha Gondal.
Is XYXX profitable?
Per its FY25 standalone filing, XYXX reported ₹187 Cr in revenue, with a ₹26 Cr loss.
What is the latest news on XYXX?
The most recent StartupFox coverage is “DaMENSCH Raises ₹17.4 Crore at a Flat Valuation That Is Not Flat in Dollars” (7 September 2026). All stories are listed on this page.
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