Dubai consumer company behind AÏZA, a skincare and haircare brand built around ingredients and beauty practices from the Arab world, including dates, black seed, frankincense, rose and bakhoor. It sells through its own website, Ounass and Ulta Beauty.
About
Shubham Poddar is Founder of Amaani, a d2c company based in Dubai, founded in 2023. Amaani's most recent disclosed round was a Series A of $5M in Sep 2026.
Company
Journey with Amaani
- Dec 2024Milestone
Launches AÏZA, a skincare and haircare brand drawing on Arab-world ingredients including dates, black seed, frankincense, rose and bakhoor, with formulations developed in Korea, Japan and Italy.
- Sep 2026Funding
Raises a $5 million Series A led by BECO Capital, taking total funding to $8 million, to expand across the GCC with Ulta Beauty launches in Jeddah and Riyadh and entries into Kuwait and Qatar planned.
Coverage
Quick answers
Who is Shubham Poddar?
Shubham Poddar is the Founder of Amaani, a d2c company based in Dubai, founded in 2023.
Who founded Amaani?
StartupFox's company records list Shubham Poddar as Founder of Amaani.
How much funding has Amaani raised?
Amaani has raised $8M across 2 disclosed rounds on record. The latest was a Series A of $5M in Sep 2026, with BECO Capital (lead), Homegrown Ventures, Peak XV's Surge.
Where is Amaani based?
Amaani is headquartered in Dubai, United Arab Emirates.
What has StartupFox reported about Shubham Poddar?
StartupFox has published 1 story naming Shubham Poddar; the most recent is “Amaani Has Raised $5 Million For Its Arab-Ingredient Beauty Brand AÏZA”.
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