Co-founder of The Sweet Change, a d2c company based in New Delhi.
Sheen Hitaishi is Co-founder of The Sweet Change, a d2c company based in New Delhi, founded in 2024. The Sweet Change's most recent disclosed round was a Pre-Seed of ₹1.7 crore in Jun 2026.
The Sweet Change is an Indian direct-to-consumer natural sweetener brand. Its clean-label products combine monk fruit, allulose and prebiotic guar fibre while avoiding erythritol and artificial additives, targeting consumers reducing sugar intake for metabolic health reasons.
Crosses ₹1.69 Cr first-year revenue over 15,000+ orders at 75% gross margins; monthly sales scale from ₹8 lakh to ₹50 lakh after the Mar 2026 liquid-drops launch. Read the story →
Sheen Hitaishi is a Co-founder of The Sweet Change, a d2c company based in New Delhi, founded in 2024.
The Sweet Change's founders and leadership on record at StartupFox are Manvi Agnihotri and Sheen Hitaishi.
The Sweet Change has raised ₹1.7 crore across 1 disclosed round on record. The latest was a Pre-Seed of ₹1.7 crore in Jun 2026, with Rebalance (lead), IAN Angel Fund-associated angels.
The Sweet Change is headquartered in New Delhi, India.
StartupFox has published 1 story naming Sheen Hitaishi; the most recent is “The Sweet Change Raises Rs 1.7 Crore in Pre-Seed Funding Led by Rebalance to Scale Sugar Alternatives Portfolio”.
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