Founder · The Sweet Change

Sheen Hitaishi

Co-founder of The Sweet Change, a d2c company based in New Delhi.

Co-founderNew DelhiD2C
Founded
2024
New Delhi, India
Raised to date
₹1.7 crore
1 round on record
Latest round
Pre-Seed
₹1.7 crore · Jun 2026

About

Sheen Hitaishi is Co-founder of The Sweet Change, a d2c company based in New Delhi, founded in 2024. The Sweet Change's most recent disclosed round was a Pre-Seed of ₹1.7 crore in Jun 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2024
The Sweet Change
D2C · New Delhi

The Sweet Change is an Indian direct-to-consumer natural sweetener brand. Its clean-label products combine monk fruit, allulose and prebiotic guar fibre while avoiding erythritol and artificial additives, targeting consumers reducing sugar intake for metabolic health reasons.

Funding
Jun 2026Pre-Seed₹1.7 croreRebalance (lead), IAN Angel Fund-associated angels
Company profile →1 round on record

Journey with The Sweet Change

1 milestone
  1. Jun 2026Milestone

    Crosses ₹1.69 Cr first-year revenue over 15,000+ orders at 75% gross margins; monthly sales scale from ₹8 lakh to ₹50 lakh after the Mar 2026 liquid-drops launch. Read the story →

Also building The Sweet Change

MAManvi AgnihotriCo-founder · Clinical Nutritionist→

Coverage

1 story
Funding · 4 Jun 2026 · 2 min read
The Sweet Change Raises Rs 1.7 Crore in Pre-Seed Funding Led by Rebalance to Scale Sugar Alternatives Portfolio