Rilo was an Indian marketing intelligence and workflow automation startup founded in September 2025 by IIT Bombay batchmates Dhruv Jaglan and Georgi Boby. Its platform let non-technical users describe a workflow in plain English and have AI agents assemble and execute it across hundreds of tools. The company narrowed onto marketing and go-to-market teams, offering what it called AI employees for competitor intelligence, prospecting, LinkedIn outreach, Reddit marketing, content repurposing, campaign research and sales call analysis, and became an early competitor to Claude Cowork and ChatGPT's
Georgi Boby
Co-founder of Rilo, an agentic ai & martech company based in India.
About
Georgi Boby is Co-founder of Rilo, an agentic ai & martech company based in India, founded in 2025. Rilo's most recent disclosed round was a Seed of $1M in 2026.
Company
Journey with Rilo
- Sep 2025Founded
Founded by IIT Bombay batchmates Dhruv Jaglan and Georgi Boby to let non-technical users describe complex workflows in plain English and have AI agents build and run them across hundreds of tools.
- Sep 2026Milestone
Acquired by Adobe in a licensing and team deal. Six team members join Adobe with some of the intellectual property; investors receive an exit and the platform is shut down.
Also building Rilo
Coverage
Quick answers
Who is Georgi Boby?
Georgi Boby is a Co-founder of Rilo, an agentic ai & martech company based in India, founded in 2025.
Who founded Rilo?
Rilo's founders and leadership on record at StartupFox are Dhruv Jaglan and Georgi Boby.
How much funding has Rilo raised?
Rilo has raised $1M across 1 disclosed round on record. The latest was a Seed of $1M in 2026, with Peak XV Partners, DeVC, Day Zero Ventures.
Where is Rilo based?
Rilo is headquartered in India.
What has StartupFox reported about Georgi Boby?
StartupFox has published 1 story naming Georgi Boby; the most recent is “Adobe Buys Rilo Twelve Months After Launch, and the Product Gets Switched Off”.
More SaaS & Tech founders
Founder index →Sources & updates
This profile is compiled by the StartupFox desk from company announcements, regulatory filings and our own reporting. If this is you, you can verify it with LinkedIn and edit it.
- Last updated
- How we verify
- Sourcing standards
- Spot an error?
- Request a correction