Lickicious
Lickicious is an Indian pet food and nutrition brand selling dry dog food, cat food, treats and supplements, operated by Nuvexo Wellness Private Limited. Founded by Shashwat Sahai and Chandan Jha after Sahai could not find a food he trusted for his own dog, it developed its range over a year of testing with more than 500 consumers. Its positioning is real chicken as the first ingredient rather than chicken meal or by-products, around 25% protein, no corn, wheat or soya fillers, and a seven-day money-back guarantee. It states explicitly that it spends less on advertising in order to put more in
Funding
September 2026Growth round (equity and debt)$2MPrath Ventures (lead), Atomberg founders, senior industry executives