Lickicious is an Indian pet food and nutrition brand selling dry dog food, cat food, treats and supplements, operated by Nuvexo Wellness Private Limited. Founded by Shashwat Sahai and Chandan Jha after Sahai could not find a food he trusted for his own dog, it developed its range over a year of testing with more than 500 consumers. Its positioning is real chicken as the first ingredient rather than chicken meal or by-products, around 25% protein, no corn, wheat or soya fillers, and a seven-day money-back guarantee. It states explicitly that it spends less on advertising in order to put more in
1StartupFox story
2023Founded
Pet Food & NutritionSector
Sept 2026Latest coverage
Funding
Lickicious has raised $2M across 1 disclosed round, most recently a Growth round (equity and debt) in September 2026.
$2MRaised
Growth round (equity and debt)Latest round · September 2026
1Event
Chart appears once 2 more funding rounds are recorded — below that a chart shows less than the table does.
September 2026Growth round (equity and debt)$2MPrath Ventures (lead), Atomberg founders, senior industry executives
Investor roster
Every disclosed backer and how often they've written a cheque — repeat names are the strongest conviction signal on the cap table.
New · Latest leadPrath Ventures (lead)1 round · 2026
Atomberg founders1 round · 2026
senior industry executives1 round · 2026
Aggregated automatically from the disclosed rounds above.
Lickicious is an Indian pet food and nutrition brand selling dry dog food, cat food, treats and supplements, operated by Nuvexo Wellness Private Limited. Founded by Shashwat Sahai and Chandan Jha after Sahai could not find a food he trusted for his own dog, it developed its range over a year of testing with more than 500 consumers. Its positioning is real chicken as the first ingredient rather than chicken meal or by-products, around 25% protein, no corn, wheat or soya fillers, and a seven-day money-back guarantee. It states explicitly that it spends less on advertising in order to put more in
Who founded Lickicious?
Lickicious is associated with Shashwat Sahai, Chandan Jha.
How much funding has Lickicious raised?
Lickicious has raised $2M across 1 disclosed round. The most recent was a $2M Growth round (equity and debt) in September 2026.
Who are Lickicious's investors?
Disclosed investors in Lickicious include Prath Ventures (lead), Atomberg founders, senior industry executives.
What is the latest news on Lickicious?
The most recent StartupFox coverage is “Lickicious Raises ₹19 Crore and Puts It Into a Factory, Which Is How Pet Food Is Won” (7 September 2026). All stories are listed on this page.
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