Founder · DaMENSCH

Anurag Saboo

Co-founder & Director of DaMENSCH, an apparel & innerwear company based in Bengaluru.

Co-founder · DirectorBengaluruApparel & Innerwear
Founded
2018
Bengaluru, India
Raised to date
$27.7M
4 rounds on record
Latest round
Growth round
$1.8M · September 2026
Team
51–200
Damensch Apparel Private Limited

About

Anurag Saboo is Co-founder & Director of DaMENSCH, an apparel & innerwear company based in Bengaluru, founded in 2018. DaMENSCH's most recent disclosed round was a funding round of $1.8M in September 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2018
DaMENSCH
Apparel & Innerwear · Bengaluru · 51–200 people · Active

DaMENSCH is a Bengaluru direct-to-consumer men's essentials brand selling innerwear, loungewear, casualwear and everyday apparel, operated by Damensch Apparel Private Limited. Founded in May 2018 by IIT Delhi graduates Anurag Saboo and Gaurav Pushkar, it built its position on fabric engineering rather than fashion: Deo-Soft odour-cancelling underwear, Neo-Skin thermoregulating vests made from bamboo fibre, plastic-free corn-based packaging and a 500-day fabric warranty. It carries more than 200 SKUs across 15 apparel categories, targets men aged 20 to 45, and sells through its own site alongsi

Funding
September 2026Growth round$1.8MA91 Partners, Tancom Electronics
May 2024Series B extension$2.5MExisting investors
February 2022Series B$16.6MA91 Partners (lead), Matrix Partners India, Saama Capital, Whiteboard Capital
November 2020Series A$6.8MMatrix Partners India, Saama Capital, Whiteboard Venture Partners, Alteria Capital
Company profile →4 rounds on record

Journey with DaMENSCH

4 milestones
  1. May 2018Founded

    Incorporated in Bengaluru by IIT Delhi graduates Anurag Saboo and Gaurav Pushkar to rework men's innerwear and basics, a category that had seen little product innovation, using engineered fabrics.

  2. Nov 2020Funding

    Raises a ₹50 crore Series A from Matrix Partners India, Saama Capital, Whiteboard Venture Partners and Alteria Capital, launching Deo-Soft odour-cancelling underwear and Neo-Skin bamboo-fibre vests.

  3. Feb 2022Funding

    Raises a $16.6 million Series B led by A91 Partners, which becomes its largest shareholder. A91 nominee Prasun Agarwal joins the board the following month. This is the last round to carry a valuation uplift.

  4. May 2024Funding

    Raises ₹21.62 crore from existing investors in an extended Series B at a flat valuation, the first of two consecutive rounds without a repricing.

Also building DaMENSCH

GPGaurav PushkarCo-founder · Director→

Coverage

1 story
Funding · 7 Sept 2026 · 5 min read
DaMENSCH Raises ₹17.4 Crore at a Flat Valuation That Is Not Flat in Dollars