DaMENSCH is a Bengaluru direct-to-consumer men's essentials brand selling innerwear, loungewear, casualwear and everyday apparel, operated by Damensch Apparel Private Limited. Founded in May 2018 by IIT Delhi graduates Anurag Saboo and Gaurav Pushkar, it built its position on fabric engineering rather than fashion: Deo-Soft odour-cancelling underwear, Neo-Skin thermoregulating vests made from bamboo fibre, plastic-free corn-based packaging and a 500-day fabric warranty. It carries more than 200 SKUs across 15 apparel categories, targets men aged 20 to 45, and sells through its own site alongsi
1StartupFox story
2018Founded
Apparel & InnerwearSector
Sept 2026Latest coverage
Funding
DaMENSCH has raised $28M across 4 disclosed rounds, most recently a Growth round in September 2026.
$28MRaised
Growth roundLatest round · September 2026
4Events
Growth roundSeptember 2026reported
$1.8M
InvestorsA91 Partners, Tancom Electronics
Valuation
Tap any bar to see that round
September 2026Growth round$1.8MA91 Partners, Tancom Electronics
May 2024Series B extension$2.5MExisting investors
February 2022Series B$17MA91 Partners (lead), Matrix Partners India, Saama Capital, Whiteboard Capital
November 2020Series A$6.8MMatrix Partners India, Saama Capital, Whiteboard Venture Partners, Alteria Capital
Investor roster
Every disclosed backer and how often they've written a cheque — repeat names are the strongest conviction signal on the cap table.
New · Latest leadA91 Partners1 round · 2026
Matrix Partners India2 rounds · since 2020
Saama Capital2 rounds · since 2020
Tancom Electronics1 round · 2026
Existing investors1 round · 2024
A91 Partners (lead)1 round · 2022
Whiteboard Capital1 round · 2022
Alteria Capital1 round · 2020
Whiteboard Venture Partners1 round · 2020
Aggregated automatically from the disclosed rounds above.
Financials
Revenue and profit after tax as filed with the Registrar of Companies.
Total expenses ₹178 crore, including ₹69.5 crore raw materials, ₹29 crore employee benefits and ₹27.5 crore advertising. Expense-to-operating-revenue ratio 1.51. Current assets ₹66 crore.
Incorporated in Bengaluru by IIT Delhi graduates Anurag Saboo and Gaurav Pushkar to rework men's innerwear and basics, a category that had seen little product innovation, using engineered fabrics. ↗
November 2020 · funding
Series A — $6.8M, led by Matrix Partners India.
Nov 2020 · funding
Raises a ₹50 crore Series A from Matrix Partners India, Saama Capital, Whiteboard Venture Partners and Alteria Capital, launching Deo-Soft odour-cancelling underwear and Neo-Skin bamboo-fibre vests. ↗
February 2022 · funding
Series B — $17M, led by A91 Partners (lead).
Feb 2022 · funding
Raises a $16.6 million Series B led by A91 Partners, which becomes its largest shareholder. A91 nominee Prasun Agarwal joins the board the following month. This is the last round to carry a valuation uplift. ↗
May 2024 · funding
Series B extension — $2.5M, led by Existing investors.
May 2024 · funding
Raises ₹21.62 crore from existing investors in an extended Series B at a flat valuation, the first of two consecutive rounds without a repricing. ↗
September 2026 · funding
Growth round — $1.8M, led by A91 Partners.
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DaMENSCH is a Bengaluru direct-to-consumer men's essentials brand selling innerwear, loungewear, casualwear and everyday apparel, operated by Damensch Apparel Private Limited. Founded in May 2018 by IIT Delhi graduates Anurag Saboo and Gaurav Pushkar, it built its position on fabric engineering rather than fashion: Deo-Soft odour-cancelling underwear, Neo-Skin thermoregulating vests made from bamboo fibre, plastic-free corn-based packaging and a 500-day fabric warranty. It carries more than 200 SKUs across 15 apparel categories, targets men aged 20 to 45, and sells through its own site alongsi
Who founded DaMENSCH?
DaMENSCH is associated with Anurag Saboo, Gaurav Pushkar.
How much funding has DaMENSCH raised?
DaMENSCH has raised $28M across 4 disclosed rounds. The most recent was a $1.8M Growth round in September 2026.
Who are DaMENSCH's investors?
Disclosed investors in DaMENSCH include A91 Partners, Tancom Electronics, Existing investors, A91 Partners (lead), Matrix Partners India, Saama Capital, Whiteboard Capital, Whiteboard Venture Partners, Alteria Capital.
Is DaMENSCH profitable?
Per its FY25 standalone filing, DaMENSCH reported ₹118 Cr in revenue, with a ₹57 Cr loss.
What is the latest news on DaMENSCH?
The most recent StartupFox coverage is “DaMENSCH Raises ₹17.4 Crore at a Flat Valuation That Is Not Flat in Dollars” (7 September 2026). All stories are listed on this page.
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