
Iztri is a Bengaluru fabric care company organising one of urban India's most frequent and least formalised household services. It runs an apartment hub model, placing neighbourhood-level infrastructure, trained staff and a technology backend inside or beside residential communities rather than aggregating existing istri-wallahs, which lets it standardise turnaround times and finish quality while cutting the pickup and delivery cost that has sunk previous laundry ventures. Its pitch addresses three complaints about the unorganised alternative: speed, inconsistent finish, and unreliable deliver