Berrylush
Berrylush is a Noida-based direct-to-consumer womenswear brand selling western wear including dresses, tops, jumpsuits and skirts in sizes XS to 7XL. It was acquired by menswear brand Snitch in July 2026.
Company profile →ProfileAbout
Alok Paul is Co-founder of Berrylush, a d2c fashion company based in Noida, founded in 2015.
Compiled from StartupFox records · updates as coverage is published
Company
Journey with Berrylush
- 2015Founded
Founded in Noida by Anusha Chandrashekar and Alok Paul as a direct-to-consumer women's western wear brand. Some profiles give the founding year as 2018.
- Dec 2025Milestone
Operating the Berrylush Curve line for larger sizes, with Berrylush BizWear and Berrylush Basics stated as in development.
- Jul 2026Milestone
Acquired by Bengaluru-based menswear brand Snitch. Consideration, stake and closing date not disclosed.
Also building Berrylush
Coverage
Quick answers
Who is Alok Paul?
Alok Paul is a Co-founder of Berrylush, a d2c fashion company based in Noida, founded in 2015.
Who founded Berrylush?
Berrylush's founders and leadership on record at StartupFox are Anusha Chandrashekar and Alok Paul.
Where is Berrylush based?
Berrylush is headquartered in Noida, India.
What has StartupFox reported about Alok Paul?
StartupFox has published 1 story naming Alok Paul; the most recent is “Snitch Acquires Womenswear Brand Berrylush To Enter India's Women's Fashion Market”.
More Consumer & D2C founders
Founder index →Sources & updates
This profile is compiled by the StartupFox desk from company announcements, regulatory filings and our own reporting. If this is you, you can verify it with LinkedIn and edit it.
- Last updated
- How we verify
- Sourcing standards
- Spot an error?
- Request a correction