Berrylush
Berrylush is a Noida-based direct-to-consumer womenswear brand selling western wear including dresses, tops, jumpsuits and skirts in sizes XS to 7XL. It was acquired by menswear brand Snitch in July 2026.
Company profile →ProfileAbout
Alok Paul is Co-founder of Berrylush, a d2c fashion company based in Noida, founded in 2015.
Compiled from StartupFox records · updates as coverage is published
Company
Journey with Berrylush
- 2015Founded
Founded in Noida by Anusha Chandrashekar and Alok Paul as a direct-to-consumer women's western wear brand. Some profiles give the founding year as 2018.
- Dec 2025Milestone
Operating the Berrylush Curve line for larger sizes, with Berrylush BizWear and Berrylush Basics stated as in development.
- Jul 2026Milestone
Acquired by Bengaluru-based menswear brand Snitch. Consideration, stake and closing date not disclosed.