Berrylush
D2C Fashion (Womenswear)Noida, India
Berrylush is a Noida-based direct-to-consumer womenswear brand selling western wear including dresses, tops, jumpsuits and skirts in sizes XS to 7XL. It was acquired by menswear brand Snitch in July 2026.
Leadership
The Berrylush journey
2015 · founded
Founded in Noida by Anusha Chandrashekar and Alok Paul as a direct-to-consumer women's western wear brand. Some profiles give the founding year as 2018. ↗
Dec 2025 · milestone
Operating the Berrylush Curve line for larger sizes, with Berrylush BizWear and Berrylush Basics stated as in development. ↗
Jul 2026 · acquisition
Acquired by Bengaluru-based menswear brand Snitch. Consideration, stake and closing date not disclosed. ↗
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What is Berrylush?
Berrylush is a Noida-based direct-to-consumer womenswear brand selling western wear including dresses, tops, jumpsuits and skirts in sizes XS to 7XL. It was acquired by menswear brand Snitch in July 2026.
Who founded Berrylush?
Berrylush's founders and leadership on record at StartupFox are Anusha Chandrashekar and Alok Paul.
What is the latest news on Berrylush?
The most recent StartupFox coverage is “Snitch Acquires Womenswear Brand Berrylush To Enter India's Women's Fashion Market” (27 July 2026). All stories are listed on this page.
Sources & updates
This profile is compiled by the StartupFox desk from company announcements, regulatory and exchange filings (RoC/MCA, NSE/BSE) and our own reporting.
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