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MoroMaa

Beauty & Personal CareMumbai, India

MoroMaa is a Mumbai beauty, lifestyle and body care brand building what it calls M Beauty, a Moroccan beauty category for Indian consumers. Launched on 27 June 2026 by solo founder and chief executive Soundous Moufakir, it makes products using ingredients sourced directly from Morocco and positions itself around Moroccan beauty rituals, traditions and artistic influences rather than around a single hero ingredient. Moufakir, who is Moroccan, worked in finance before moving into India's entertainment industry, and describes the brand as an attempt to bring the rituals she grew up with to the In

1StartupFox story
2026Founded
Beauty & Personal CareSector
Sept 2026Latest coverage

Funding

MoroMaa has raised $160K across 1 disclosed round, most recently a Pre-seed in September 2026.

$160KRaised
Pre-seedLatest round · September 2026
1Event
Chart appears once 2 more funding rounds are recorded — below that a chart shows less than the table does.
September 2026Pre-seed$160Kajvc (Aviral Bhatnagar)

Leadership

The MoroMaa journey

27 Jun 2026 · founded
Launched in Mumbai by Soundous Moufakir, a Moroccan solo founder who worked in finance before moving into India's entertainment industry, to bring the beauty rituals and ingredients she grew up with in Morocco to Indian consumers.
September 2026 · funding
Pre-seed — $160K, led by ajvc (Aviral Bhatnagar).
Sep 2026 · funding
Raises ₹1.5 crore from ajvc for a 9% stake, implying a post-money valuation of around ₹16.7 crore, less than three months after launch and after two products sold out in the brand's first two months.

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Frequently Asked

What is MoroMaa?

MoroMaa is a Mumbai beauty, lifestyle and body care brand building what it calls M Beauty, a Moroccan beauty category for Indian consumers. Launched on 27 June 2026 by solo founder and chief executive Soundous Moufakir, it makes products using ingredients sourced directly from Morocco and positions itself around Moroccan beauty rituals, traditions and artistic influences rather than around a single hero ingredient. Moufakir, who is Moroccan, worked in finance before moving into India's entertainment industry, and describes the brand as an attempt to bring the rituals she grew up with to the In

Who founded MoroMaa?

MoroMaa is associated with Soundous Moufakir.

How much funding has MoroMaa raised?

MoroMaa has raised $160K across 1 disclosed round. The most recent was a $160K Pre-seed in September 2026.

Who are MoroMaa's investors?

Disclosed investors in MoroMaa include ajvc (Aviral Bhatnagar).

What is the latest news on MoroMaa?

The most recent StartupFox coverage is “MoroMaa Raises ₹1.5 Crore for 9%, the Same Terms ajvc Offered Two Days Ago” (18 September 2026). All stories are listed on this page.