Consumer ElectronicsSan Mateo, California, United States
GoPro makes action cameras and the software and subscription services around them, and holds a large patent estate in compact, rugged imaging optics built over more than two decades. Founded in 2002 by Nicholas Woodman, it listed on Nasdaq in 2014 at a $4 billion first-day valuation and has since lost roughly 96 percent of that value amid competition from DJI and Insta360. In 2026 it cut a quarter of its workforce, received a going-concern warning, began exploring defence and aerospace markets, and agreed a $285 million merger with Starman Optical.
Founded by Nicholas Woodman, who built the first product around a wrist camera strap for surfers. ↗
Jun 2014 · milestone
Lists on Nasdaq, reaching a $4 billion valuation on its first trading day. Quarterly revenue peaks at $633.91 million later that year. ↗
Dec 2025 · milestone
Full-year revenue falls 19 percent to $652 million on consumer sell-through of roughly 2 million cameras, against a single quarter that had peaked at $633.91 million a decade earlier. ↗
Apr 2026 · milestone
Board approves a restructuring cutting about 145 of 631 employees, roughly 23 percent, at a cost of $11.5-15 million. It is the fourth round of layoffs in two years, and follows memory component cost increases of between 80 and 115 percent ↗
Jun 2026 · milestone
Auditor issues a going-concern warning after a 23 percent workforce reduction. Founder Nick Woodman commits $20 million of his own money in July to fund operations during the sale process. ↗
Sep 2026 · acquisition
Signs a definitive merger agreement with Starman Optical valuing shareholders' cash consideration at $285 million, or $1.14 per share, with roughly 10 percent of the combined company retained and $92 million of debt repaid at closing. ↗
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GoPro makes action cameras and the software and subscription services around them, and holds a large patent estate in compact, rugged imaging optics built over more than two decades. Founded in 2002 by Nicholas Woodman, it listed on Nasdaq in 2014 at a $4 billion first-day valuation and has since lost roughly 96 percent of that value amid competition from DJI and Insta360. In 2026 it cut a quarter of its workforce, received a going-concern warning, began exploring defence and aerospace markets, and agreed a $285 million merger with Starman Optical.
Who founded GoPro?
GoPro is associated with Nicholas Woodman.
What is the latest news on GoPro?
The most recent StartupFox coverage is “GoPro Sells for $285M to a Company Incorporated the Day Before the Deal Was Announced” (2 September 2026). All stories are listed on this page.
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