Founder · GoPro

Nicholas Woodman

Founder & CEO of GoPro, a consumer electronics company based in San Mateo.

Founder · CEOSan MateoConsumer Electronics
Founded
2002
San Mateo, California, United States
Team
201–500
GoPro, Inc.

About

Nicholas Woodman is Founder & CEO of GoPro, a consumer electronics company based in San Mateo, founded in 2002.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2002
GoPro
Consumer Electronics · San Mateo · 201–500 people · Active

GoPro makes action cameras and the software and subscription services around them, and holds a large patent estate in compact, rugged imaging optics built over more than two decades. Founded in 2002 by Nicholas Woodman, it listed on Nasdaq in 2014 at a $4 billion first-day valuation and has since lost roughly 96 percent of that value amid competition from DJI and Insta360. In 2026 it cut a quarter of its workforce, received a going-concern warning, began exploring defence and aerospace markets, and agreed a $285 million merger with Starman Optical.

Company profile →Profile

Journey with GoPro

6 milestones
  1. 2002Founded

    Founded by Nicholas Woodman, who built the first product around a wrist camera strap for surfers.

  2. Jun 2014Milestone

    Lists on Nasdaq, reaching a $4 billion valuation on its first trading day. Quarterly revenue peaks at $633.91 million later that year.

  3. Dec 2025Milestone

    Full-year revenue falls 19 percent to $652 million on consumer sell-through of roughly 2 million cameras, against a single quarter that had peaked at $633.91 million a decade earlier.

  4. Apr 2026Milestone

    Board approves a restructuring cutting about 145 of 631 employees, roughly 23 percent, at a cost of $11.5-15 million. It is the fourth round of layoffs in two years, and follows memory component cost increases of between 80 and 115 percent in March.

  5. Jun 2026Milestone

    Auditor issues a going-concern warning after a 23 percent workforce reduction. Founder Nick Woodman commits $20 million of his own money in July to fund operations during the sale process.

  6. Sep 2026Milestone

    Signs a definitive merger agreement with Starman Optical valuing shareholders' cash consideration at $285 million, or $1.14 per share, with roughly 10 percent of the combined company retained and $92 million of debt repaid at closing.

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