Archive

Saturday

3 stories you need to know from India's startup ecosystem.

3Stories
3Min Read
01
SaaS & Tech 3 min read

Microsoft Shifts $700 Million Global Media Account From Dentsu to Publicis Groupe

The pivot away from Dentsu is not a simple pricing play; it is fundamentally a structural data and infrastructure decision. Modern enterprise advertising at Microsoft’s scale—where total global marketing spend is estimat…

02
D2C 2 min read

Delhi Police Busts Fake Sensodyne Manufacturing Unit in Kanjhawala, Seizes Over 13,000 Tubes

FMCG counterfeiting is not a random crime of opportunity; it is a highly calculated, margin-driven parallel economy. Premium, specialized products like Sensodyne—positioned specifically for dental sensitivity and command…

03
Founders 3 min read

Vineeta Singh — Turned down ₹1 Crore salary at 23. 2 failed startups. Zero cosmetics experience. → Built Sugar Cosmetics into a ₹4,100 Crore brand across 45,000+ retail outlets.

Her first startup, Quetzal, launched in 2007 — an HR and background verification platform. It failed. Investors didn't trust a 23-year-old with no operating experience. Her second venture, Fab Bag, launched in 2012 — a m…

Recent Briefs
Fri28 Aug4 storiesThu27 Aug3 storiesWed26 Aug4 storiesTue25 Aug2 storiesMon24 Aug2 storiesFri21 Aug2 storiesThu20 Aug4 storiesWed19 Aug3 stories
📬 Get The Brief by Email
5 stories, every weekday at 8 AM IST.

Free. No spam. Unsubscribe in one click.