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The Sweet Change

D2C (Health Foods)New Delhi, India

The Sweet Change is an Indian direct-to-consumer natural sweetener brand. Its clean-label products combine monk fruit, allulose and prebiotic guar fibre while avoiding erythritol and artificial additives, targeting consumers reducing sugar intake for metabolic health reasons.

1StartupFox story
2024Founded
D2C(Health Foods)Sector
Jun 2026Latest coverage

Funding

The Sweet Change has raised $204K across 1 disclosed round, most recently a Pre-Seed in Jun 2026.

$204KRaised
Pre-SeedLatest round · Jun 2026
1Event
Chart appears once 2 more funding rounds are recorded — below that a chart shows less than the table does.
Jun 2026Pre-Seed$204K (₹1.7 crore)Rebalance (lead), IAN Angel Fund-associated angelsStartupFox ↗

Leadership

The The Sweet Change journey

2024 · founded
Founded in New Delhi by Manvi Agnihotri, Sheen Hitaishi.
Jun 2026 · funding
Pre-Seed — $204K, led by Rebalance (lead).
Jun 2026 · milestone
Crosses ₹1.69 Cr first-year revenue over 15,000+ orders at 75% gross margins; monthly sales scale from ₹8 lakh to ₹50 lakh after the Mar 2026 liquid-drops launch.

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Frequently Asked

What is The Sweet Change?

The Sweet Change is an Indian direct-to-consumer natural sweetener brand. Its clean-label products combine monk fruit, allulose and prebiotic guar fibre while avoiding erythritol and artificial additives, targeting consumers reducing sugar intake for metabolic health reasons.

Who founded The Sweet Change?

The Sweet Change is associated with Manvi Agnihotri, Sheen Hitaishi.

How much funding has The Sweet Change raised?

The Sweet Change has raised $204K across 1 disclosed round. The most recent was a $204K Pre-Seed in Jun 2026.

Who are The Sweet Change's investors?

Disclosed investors in The Sweet Change include Rebalance (lead), IAN Angel Fund-associated angels.

What is the latest news on The Sweet Change?

The most recent StartupFox coverage is “The Sweet Change Raises Rs 1.7 Crore in Pre-Seed Funding Led by Rebalance to Scale Sugar Alternatives Portfolio” (4 June 2026). All stories are listed on this page.