
Sorry Sugar is a Gurugram clean-label beverage brand selling café-style coffee drinks with no added sugar, sweetened with monk fruit and formulated with added fibre, positioned around zero glycemic impact. Its range includes Hazel Almond Latte, Silk Chocolate Mocha, Sea Salt Caramel, French Vanilla Cloud and Butter Gooey Toffee, sold direct-to-consumer alongside a ₹399 five-flavour trial pack whose value is redeemable against a larger purchase. Founded in 2026 by Deepak Pathak, Kunal Verma, Shashank Sherawat and Saiyam Malik, it was incubated by Palash Arneja, founder of BlaBliBlu, together wi