
ISLAND Beauty is a Delhi-based skincare brand founded in 2023 by singer and actor Shirley Setia, its chief marketing officer, with Jinsoon Lee, a Korean co-founder with experience in trade between Korea and India, Mayank Jain and Sakshi Beniwal. It makes skincare designed to support the skin barrier and fit into everyday routines, sourcing ingredients from South Korea and developing its formulations in India for local weather and Indian skin, and says its products went through more than 52 iterations before launching in 2025. By September 2026 more than 650 customers had received orders. In Oc