Founder · Firi

Karishma Rathaur

Co-founder of Firi, a beauty quick commerce company based in Gurugram.

Co-founderGurugramBeauty Quick Commerce
Founded
2026
Gurugram, India
Raised to date
$3M
1 round on record
Latest round
Seed
$3M · September 2026

About

Karishma Rathaur is Co-founder of Firi, a beauty quick commerce company based in Gurugram, founded in 2026. Firi's most recent disclosed round was a Seed of $3M in September 2026.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2026
Firi
Beauty Quick Commerce · Gurugram · Active

Firi is a Gurugram beauty and personal care company combining curated retail with rapid delivery. It uses AI to analyse Reddit discussions, YouTube reviews, ingredient lists and other product information to identify items with high repeat-purchase potential, and says it has assessed more than 50 million reviews to shortlist around 3,000 products from over 300,000 available globally. Rather than targeting beauty enthusiasts who research extensively, it aims at consumers who find the category overwhelming and rely on recommendations from friends and family. It currently sells skincare, haircare

Funding
September 2026Seed$3M360 ONE Asset (lead), Better Capital, Kunal Shah, founders and operators
Company profile →1 round on record

Journey with Firi

2 milestones
  1. Jun 2026Founded

    Incorporated in Gurugram by former Uber India executives Vivek Madani and Karishma Rathaur, who had earlier built Honestly, an AI-powered beauty search and discovery platform. Rathaur worked on Uber Premier and Rentals; Madani later moved to deeptech products at Flipkart Labs.

  2. Sep 2026Funding

    Begins full operations after a pilot earlier in the year, delivering in as little as nine minutes in parts of Gurugram from its first Beauty Studio, and raises $3 million led by 360 ONE Asset.

Also building Firi

VMVivek MadaniCo-founder→

Coverage

1 story
Funding · 16 Sept 2026 · 6 min read
Firi Raises $3M on a Bet That 300,000 Beauty Products Is the Problem, Not the Point

Quick answers

Who is Karishma Rathaur?

Karishma Rathaur is a Co-founder of Firi, a beauty quick commerce company based in Gurugram, founded in 2026.

Who founded Firi?

Firi's founders and leadership on record at StartupFox are Vivek Madani and Karishma Rathaur.

How much funding has Firi raised?

Firi has raised $3M across 1 disclosed round on record. The latest was a Seed of $3M in September 2026, with 360 ONE Asset (lead), Better Capital, Kunal Shah.

Where is Firi based?

Firi is headquartered in Gurugram, India.

What has StartupFox reported about Karishma Rathaur?

StartupFox has published 1 story naming Karishma Rathaur; the most recent is “Firi Raises $3M on a Bet That 300,000 Beauty Products Is the Problem, Not the Point”.

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Sources & updates

This profile is compiled by the StartupFox desk from company announcements, regulatory filings and our own reporting. If this is you, you can verify it with LinkedIn and edit it.

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