Firi is a Gurugram beauty and personal care company combining curated retail with rapid delivery. It uses AI to analyse Reddit discussions, YouTube reviews, ingredient lists and other product information to identify items with high repeat-purchase potential, and says it has assessed more than 50 million reviews to shortlist around 3,000 products from over 300,000 available globally. Rather than targeting beauty enthusiasts who research extensively, it aims at consumers who find the category overwhelming and rely on recommendations from friends and family. It currently sells skincare, haircare
1StartupFox story
2026Founded
Beauty Quick CommerceSector
Sept 2026Latest coverage
Funding
Firi has raised $3M across 1 disclosed round, most recently a Seed in September 2026.
$3MRaised
SeedLatest round · September 2026
1Event
Chart appears once 2 more funding rounds are recorded — below that a chart shows less than the table does.
September 2026Seed$3M360 ONE Asset (lead), Better Capital, Kunal Shah, founders and operators
Investor roster
Every disclosed backer and how often they've written a cheque — repeat names are the strongest conviction signal on the cap table.
New · Latest lead360 ONE Asset (lead)1 round · 2026
Better Capital1 round · 2026
founders and operators1 round · 2026
Kunal Shah1 round · 2026
Aggregated automatically from the disclosed rounds above.
Incorporated in Gurugram by former Uber India executives Vivek Madani and Karishma Rathaur, who had earlier built Honestly, an AI-powered beauty search and discovery platform. Rathaur worked on Uber Premier and Rentals; Madani later moved t ↗
September 2026 · funding
Seed — $3M, led by 360 ONE Asset (lead).
Sep 2026 · funding
Begins full operations after a pilot earlier in the year, delivering in as little as nine minutes in parts of Gurugram from its first Beauty Studio, and raises $3 million led by 360 ONE Asset. ↗
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Firi is a Gurugram beauty and personal care company combining curated retail with rapid delivery. It uses AI to analyse Reddit discussions, YouTube reviews, ingredient lists and other product information to identify items with high repeat-purchase potential, and says it has assessed more than 50 million reviews to shortlist around 3,000 products from over 300,000 available globally. Rather than targeting beauty enthusiasts who research extensively, it aims at consumers who find the category overwhelming and rely on recommendations from friends and family. It currently sells skincare, haircare
Who founded Firi?
Firi is associated with Vivek Madani, Karishma Rathaur.
How much funding has Firi raised?
Firi has raised $3M across 1 disclosed round. The most recent was a $3M Seed in September 2026.
Who are Firi's investors?
Disclosed investors in Firi include 360 ONE Asset (lead), Better Capital, Kunal Shah, founders and operators.
What is the latest news on Firi?
The most recent StartupFox coverage is “Firi Raises $3M on a Bet That 300,000 Beauty Products Is the Problem, Not the Point” (16 September 2026). All stories are listed on this page.
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