
ONYA, short for On You, is a Bengaluru lab-grown diamond jewellery brand founded in 2024 by Himani Yadav, who spent over eight years in product and growth roles at Ola, InMobi and MyGate, and Gaurav Choudhary, formerly director of products at xto10x. The brand began from Yadav's own experience of finding the engagement ring she wanted beyond reach. It sells IGI-certified lab-grown diamonds set in BIS hallmarked gold, priced at roughly a fifth of comparable natural stones and backed by a lifetime exchange and buyback promise, across engagement rings, everyday rings, earrings, bracelets and pend