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Minimalist

Beauty & Personal CareJaipur, India

Minimalist is a Jaipur-based skin and hair care brand selling actives-led products including serums, toners, moisturisers and sunscreens, built around transparent labelling of ingredients and concentrations. It sells through its own website and marketplaces including Amazon, Nykaa and Flipkart. The brand is operated by Uprising Science Private Limited, in which Hindustan Unilever acquired a 90.5% stake in 2025.

1StartupFox story
2020Founded
Beauty & Personal CareSector
Aug 2026Latest coverage

Financials

Revenue and profit after tax as filed with the Registrar of Companies.

FY26Revenuefiled
₹690 Cr
PAT₹26 Cr profit
EBITDA₹40 Cr
Growth+36% YoY
Basisconsolidated
EBITDA margin 5.82%. Profit before tax and exceptional items ₹32.5 crore. Total income including other income ₹697.4 crore.
Tap any bar to see that year
₹ figures as filed, not restated

Leadership

MYMohit YadavCo-founderRYRahul YadavCo-founder

The Minimalist journey

2020 · founded
Founded in Jaipur by brothers Mohit Yadav and Rahul Yadav as an actives-led skin and hair care brand built around transparent ingredient labelling. ↗
Jan 2025 · acquisition
Hindustan Unilever announces the acquisition of a 90.5% stake at a stated valuation of ₹2,955 crore, with a path to the remaining 9.5% within two years. ↗
Apr 2025 · milestone
HUL completes the purchase of the 90.5% stake in Uprising Science for ₹2,706.44 crore, through a combination of secondary purchase and primary infusion. ↗

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Latest on Minimalist

Lite Updates
Minimalist Reports ₹690 Crore Revenue in FY26 and ₹26 Crore Profit in First Full Year Under HUL
17 AUG 2026 · 5 MIN READ

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Frequently Asked

What is Minimalist?

Minimalist is a Jaipur-based skin and hair care brand selling actives-led products including serums, toners, moisturisers and sunscreens, built around transparent labelling of ingredients and concentrations. It sells through its own website and marketplaces including Amazon, Nykaa and Flipkart. The brand is operated by Uprising Science Private Limited, in which Hindustan Unilever acquired a 90.5% stake in 2025.

Who founded Minimalist?

Minimalist is associated with Mohit Yadav, Rahul Yadav.

Is Minimalist profitable?

Per its FY26 consolidated filing, Minimalist reported ₹690 Cr in revenue, with a ₹26 Cr profit.

What is the latest news on Minimalist?

The most recent StartupFox coverage is “Minimalist Reports ₹690 Crore Revenue in FY26 and ₹26 Crore Profit in First Full Year Under HUL” (17 August 2026). All stories are listed on this page.