Bengaluru-based direct-to-consumer skincare brand focused on melanin-rich Indian skin, targeting hyperpigmentation, dehydration and acne. Asaya sells serums, even-tone creams, cleansers, sunscreens and body sprays through its own channels, quick commerce and select offline retail, anchored by its proprietary patented molecule MelaMe. Founded in 2021 by Neeraj Biyani, Eeti Sharma and Mandeep Singh Bhatia.
1StartupFox story
2021Founded
D2C(Skincare)Sector
Aug 2026Latest coverage
Funding
Asaya has raised $13M across 2 disclosed rounds.
$13MRaised
$9MLatest round
2Events
Chart appears once 1 more funding round is recorded — below that a chart shows less than the table does.
Not disclosed
Aug 2026Round$9MRPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures, 72 Ventures Not disclosed
Wellspring Consumer Private Limited (initially Kay Consumer Products) incorporated by Neeraj Biyani, Eeti Sharma and Mandeep Singh Bhatia. ↗
Sep 2023 · milestone
Launched the Asaya skincare brand, positioned around melanin-rich Indian skin and its patented MelaMe molecule. ↗
Sep 2025 · funding
Round — $3M at Not disclosed, led by RPSG Capital.
Aug 2026 · funding
Round — $9M at Not disclosed, led by RPSG Capital.
Aug 2026 · milestone
Raised ₹88 crore at a ₹400 crore post-money valuation from RPSG Capital, OTP Ventures and others, in a round mixing primary capital with a secondary exit for some early angels. ↗
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Bengaluru-based direct-to-consumer skincare brand focused on melanin-rich Indian skin, targeting hyperpigmentation, dehydration and acne. Asaya sells serums, even-tone creams, cleansers, sunscreens and body sprays through its own channels, quick commerce and select offline retail, anchored by its proprietary patented molecule MelaMe. Founded in 2021 by Neeraj Biyani, Eeti Sharma and Mandeep Singh Bhatia.
Who founded Asaya?
Asaya is associated with Neeraj Biyani, Eeti Sharma, Mandeep Singh Bhatia.
How much funding has Asaya raised?
Asaya has raised $13M across 2 disclosed rounds. The most recent was a $9M round in Aug 2026.
Who are Asaya's investors?
Disclosed investors in Asaya include RPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures, 72 Ventures, Suyash Saraf, Anisha Agarwal Saraf.
What is Asaya's valuation?
Asaya was last reported at Not disclosed, at the time of its round in Aug 2026.
Is Asaya profitable?
Per its FY25 standalone filing, Asaya reported ₹7 Cr in revenue.
What is the latest news on Asaya?
The most recent StartupFox coverage is “Asaya Raises ₹88 Crore From RPSG Capital and Others at ₹400 Crore Valuation to Expand Skincare Range” (24 August 2026). All stories are listed on this page.
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