Ishvani Patel

Founder of ILEM Japan, a d2c company based in Tokyo.

FounderTokyoD2C

About

Ishvani Patel is Founder of ILEM Japan, a d2c company based in Tokyo, founded in 2022.

Compiled from StartupFox records · updates as coverage is published

Company

Est. 2022

ILEM Japan

D2C · Tokyo

ILEM Japan is a Tokyo-based wellness brand founded in 2022 by Ishvani Patel, selling premium Japanese teas — ceremonial Matcha, Sencha, Hojicha, Genmaicha — and expanding aggressively into India's functional beverage and conscious-lifestyle market.

Company profile →Profile

Journey with ILEM Japan

1 milestone

May 2026Milestone
Appoints Sara Tendulkar as brand ambassador for its Japanese Tea category in India, anchoring a nationwide digital and retail campaign. Read the story →

Coverage

1 story

D2C · 21 May 2026 · 3 min read

ILEM Japan Appoints Sara Tendulkar as Brand Ambassador to Scale Japanese Tea Category in India