Funding

Zomint Raises ₹36 Crore to Turn a YouTube Finance Audience Into Wealth Clients

Sabyasachi Chandra

₹36 crore seed from Lightspeed and Prime Venture Partners for a wealth management company founded in September 2025.

Every client has come organically from co-founder Shavir Bansal's Bekifaayati, a personal finance channel with more than 50 lakh subscribers, with no paid marketing.

Zomint is an AMFI-registered mutual fund distributor, paid through fund commissions on regular plans that it says are disclosed, rather than a fee-charging SEBI-registered adviser.

Each wealth expert serves 250-plus families with AI support, bringing a dedicated adviser to clients starting at a ₹25,000 monthly SIP. Revenue per family is small at first and grows with the portf…

SEBI's 2024 finfluencer rules separate education from advice. The business depends on Bekifaayati's audience continuing to see its content as independent of what Zomint sells.

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