₹3.61 crore pre-seed led by Inflection Point Ventures, with Nine Jewellery and actress Nikita Dutta, in her first consumer brand investment, participating.
Zinara sets certified lab-grown diamonds in 18K gold vermeil, gold-coated sterling silver, which brings diamond rings down to roughly ₹5,000 to ₹7,500.
It has crossed ₹1 crore in annual recurring revenue across more than 400 designs, roughly 1,500 pieces a year at its prices, which makes inventory discipline the operating test.
A lifetime warranty on plated silver worn daily is a large promise, because the gold layer wears. The buyback rests on silver and small stones, so it works as reassurance more than as resale value.
Its closest competitor is GIVA, which built a large silver-based jewellery business and now sells lab-grown diamonds too, with far more capital and stores.
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