Comedian Vir Das received a counterfeit Apple Watch after placing a ₹50,000 order on the quick-commerce app Zepto.
Initial customer support failed to resolve the issue, forcing Das to escalate the matter publicly on social media.
Zepto subsequently investigated the issue, retrieved the counterfeit device, and successfully delivered a genuine replacement.
The incident exposes the friction quick-commerce platforms face when expanding from low-margin groceries into high-trust premium electronics.
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