₹2.5 crore pre-seed led by ajvc, with Seekho co-founders Rohit Choudhary, Keertay Agarwal and Yash Banwani. It is the eighth ajvc company on these pages and larger than the fund's standard cheque.
wudhomes runs the whole chain itself: a factory in Dommasandra, a store on Sarjapur Road, home visits by consultants and software for visualising furniture in a customer's room.
Custom three-seater sofas at roughly ₹22,900 to ₹44,900 sit between local carpenters and branded ready-made furniture. Custom fit is the pitch; lead times and hard-to-resell returns are the risk.
Furniture is bought rarely, so the company's plan to furnish whole homes rather than sell single pieces is how it spreads the cost of winning each customer across a larger bill.
Better-funded players have found Indian furniture hard. Urban Ladder sold to Reliance Retail in 2020 for about ₹182 crore after years of investment.
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