Funding

The Dough Therapy Raises ₹5.25 Crore to Double Its Vegetarian Pizza Chain and Take It Beyond Mumbai

Sabyasachi Chandra

₹5.25 crore at a ₹35 crore valuation in its first institutional round, led by Michigan Capital Advisors, formerly Melwani Finance, with Equiglobe Investment.

The Mumbai brand runs 10 outlets with an entirely vegetarian and vegan menu of more than 30 gourmet pizzas, and plans 20 outlets within a year plus new cities.

About ₹3.15 crore is earmarked for expansion, roughly ₹31.5 lakh per new outlet if all were company-owned, which is tight for Mumbai and explains why franchising is in the plan.

A quarter of the round goes into supply chain and central operations, aimed at the usual failure point of growing restaurant chains: keeping the tenth outlet as good as the first.

It competes in India's most crowded delivery category, where Domino's leads, and its all-vegetarian kitchen is a genuine point of difference for many Mumbai households.

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