Bengaluru-based nutrition startup Supply6 raised ₹48 crore in a round led by Unilever Ventures.
The company currently operates at a ₹75 crore ARR and projects reaching the ₹100 crore milestone in three to four months.
Supply6 relies heavily on a "hero product" model, generating roughly 80% of its revenue from just two core products.
High repeat purchase rates (45%) have justified the startup's heavy marketing reinvestment, which currently stands at roughly 35% to 38% of revenue.
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