$1 million seed co-led by the Dhanuka family and Amishi London. Both are family and private investors, not institutional venture funds.
Sorry Sugar was incubated by BlaBliBlu founder Palash Arneja and Wolfpack Labs, the studio led by Bella Vita founder Aakash Anand, which is the context missing from most coverage of its early numbers.
It claims more than ₹1 crore of revenue in its first month and targets over ₹60 crore ARR by the end of this financial year, from a company founded in 2026.
Monk fruit avoids stevia's aftertaste but costs considerably more, and its Indian regulatory footing is less settled than that of longer-approved sweeteners.
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