₹1.5 crore pre-seed led by ISV Capital, with angels. It is Qiroko's first outside money since it was founded in Bengaluru in 2025.
Qiroko says it reached a ₹6 crore annualised run rate within a year while bootstrapped, roughly ₹50 lakh of sales a month. Its website claims 70,000-plus customers in 250-plus cities.
It sells jewellery for women and men, from nose stud sets to stainless steel rings, mostly for a few hundred rupees, through its website, Amazon, Flipkart, Myntra and Blinkit.
The money goes into watches and bags, new products, wider distribution including quick commerce, hiring, and in-house brand and content.
Marketplace volume came fast, but shoppers there buy listings, not names. Turning Qiroko into a brand people search for is the real job this round funds.
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