Home services startup Pronto is facing heavy public backlash for recording the interiors of Indian homes during routine service calls.
The spatial video data is being harvested to train physical AI models, effectively turning private residential spaces into proprietary datasets.
The strategy highlights a major ethical blind spot, as the company prioritized acquiring high-value, unstructured training data over basic consumer privacy.
The incident threatens to damage consumer trust across the entire at-home gig economy and is likely to trigger strict scrutiny under new data protection laws.
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