PM Modi gifted a packet of Parle Melody to Italian PM Giorgia Meloni, creating a massive viral moment around the "#Melodi" internet trend.
Parle Products publicly thanked the Prime Minister for providing the legacy FMCG brand with an unprecedented global stage at zero marketing cost.
The viral video caused severe market confusion, leading retail investors to pump the stock of an unrelated company named "Parle Industries" to its upper circuit.
The event highlights the enduring power of brand nostalgia and cultural equity that legacy FMCG players hold over modern, capital-heavy D2C startups.
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