Funding

ONYA Raises ₹12.5 Crore Having Doubled Its Stores and Kept the Economics Intact

Sabyasachi Chandra

₹12.5 crore pre-Series A led by Divisa Family Office with Zeropearl VC following on, taking total funding to ₹18 crore since the company was founded in 2024.

Stores have doubled from four to eight in ten months while monthly revenue rose from ₹2 crore to ₹3.5 crore, so revenue per store eased from about ₹50 lakh to ₹44 lakh, the normal pattern as newer…

Offline-first is the right call in this category. Engagement rings are tried on, not clicked, and a shop answers the authenticity question that lab-grown diamonds raise.

The structural risk is resale value. Lab-grown stone prices have fallen steadily as capacity grows, which suits a brand buying them and troubles a buyer treating jewellery as a store of value.

ONYA is the smallest balance sheet among funded rivals. GIVA's parent raised ₹530 crore, Limelight ₹275 crore and Aukera has Peak XV backing, in a business where expansion means leases and inventory.

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