₹1.5 crore from ajvc for a 9 percent stake, implying a post-money valuation of about ₹16.7 crore, less than three months after MoroMaa launched on 27 June.
The terms match ajvc's other recent cheques. It put ₹1.5 crore into Slayd two days earlier at roughly ₹16.66 crore post-money, and ₹1.5 crore into Iztri last year.
A standardised price removes negotiation, which is why the fund's founders repeatedly describe term sheets arriving within days. It is an accelerator's terms without the cohort.
M Beauty is modelled on K-Beauty, but Korea's category rested on formulation laboratories and fast product cycles. Morocco supplies ingredients, and argan oil is already a commodity input globally.
The claim that two products sold out is uncheckable without production volumes, which have not been disclosed.
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