E-commerce giant Meesho acquired 100% of Kirana Club and its subsidiary Retail Pulse Labs in a Rs 202 crore cash transaction.
:The deal gives existing Kirana Club investors a full financial exit, while the founding team remains to lead the independent subsidiary.
Kirana Club operates an asset-light B2B marketplace serving 4.1 million registered kirana owners primarily in Tier II-IV and rural markets.
Meesho will leverage its massive national logistics and supplier network to scale B2B FMCG distribution and challenge incumbents in India's $650 billion grocery sector.
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