₹19 crore in equity and institutional debt led by Prath Ventures, with Atomberg's founders and senior industry executives among early backers. The equity-to-debt split has not been disclosed.
The money funds a 60,000 square foot manufacturing and distribution footprint, plus a shift from a digital-first model to omnichannel.
Filings for operating entity Nuvexo Wellness show revenue under ₹10 crore for the year to March 2025. The stated target is ₹100 crore, with no timeline attached.
Owning manufacturing this early is unusual for a D2C brand but is how Indian pet food has actually been won, since the category competes on availability and cost per kilogram rather than on brand s…
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