₹12.5 crore pre-seed led by Campus Fund, funding customer acquisition, dark store expansion across Delhi NCR, technology and hiring.
Direct competitors are a funding stage ahead. Peeko has raised $3.2 million plus a ₹67.4 crore Series A last month; OZi has raised $3.3 million plus a $6.2 million Series A in March.
Baby care suits quick commerce better than most categories because the need is genuinely urgent, the consumption is high-frequency and the margins are wider than grocery staples.
Life-stage recommendation is the real advantage: a child's age predicts a household's purchases on a biological timetable, which is a forecasting signal no horizontal platform has.
The 30,000 SKU claim describes assortment curated since inception rather than what sits in a dark store. In quick commerce, catalogue size is a cost, and SKUs per store is the number that matters.
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