₹10 crore seed co-led by All In Capital and Suashish Group, with Kunal Shah, Anupam Mittal, Tanmay Bhat, Gaurav Munjal, Roman Saini, Abhishek Goyal, the JK Tyre family office and Shadowfax's founde…
Iztri runs its own apartment hubs rather than aggregating existing ironing vendors, which removes most of the pickup and delivery cost that has undone previous Indian laundry ventures.
It claims more than 25,000 customers in Bengaluru and formal employment for over 200 workers, targeting 100,000 customers within six months. No revenue, order volume or ticket size has been disclosed.
The incumbent it competes with carries almost no overhead, so the model depends on getting far higher throughput per worker rather than on pricing or branding.
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